Every weekday, more than 8,000 people head into the Rosebank Peninsula, a busy industrial hub made up of hundreds of businesses. It may not look like a typical neighbourhood, but for the people who spend the majority of their waking hours there, it very much functions as one.
Supporting that working community is the Rosebank Business Association (RBA), and at The Trusts we’re proud to continue our sponsorship for another year.
Representing more than 520 businesses, the RBA provides the advocacy expected of a business association, addressing local issues from transport to graffiti, serving as the collective voice to local and central government, and contributing to the wider community’s wellbeing and development.
RBA’s Executive Engagement Manager, Kim Watts, says the organisation is driven by the people behind the businesses. “People are in our community for a minimum of eight hours a day, five days a week, so we’ve become a real community. We’re not just a business association ticking boxes, we go beyond and look at initiatives that really benefit everyone involved, helping not only businesses but also employees.”
The RBA brings businesses together through Rosebank Plus breakfast events, encourages companies to support each other locally, and focuses strongly on employee wellbeing. Last year alone, RBA delivered 23 initiatives across the peninsula, including free health checks, hearing tests and mental wellbeing programmes such as Stand Tall for a Workmate with Auckland Zoo.
The Trusts’ partnership helps make this work possible. “With The Trusts as a partner, we can focus on strengthening local businesses and their teams while also fostering the area’s long term development,” Kim says. “Our partners really believe in what we’re doing for our business community.”
Last year, The Trusts also supported safety improvements, contributing to the Buy a Tile campaign to help install CCTV cameras across the area – a project backed by 62 local businesses.
By continuing this partnership, The Trusts is helping support the people who work hard every day to keep West Auckland moving.
