The trusts our purpose mobile

Our Values

We exist to support our local community. The Trusts live by values that are not only crucial to us but also to the community we serve.

We exist to support our local community

The Trusts live by values that are not only crucial to us but also to the community we serve.


These principles underpin the way we do business every day. At the heart of how we operate, our values are the touchstones for how we work together. They drive our focus, guide our decisions and shape our goals. Being part of The Trusts means being part of a caring team dedicated to supporting amazing work in The West.


Our values are built on a business model committed to managing the socially responsible sale and supply of alcohol.

The trusts our purpose 2

Read more about our values below.

Ethical
We are an actively caring business valuing positive social outcomes. Our responsibilities include minimising harm for our staff and community.



Successful
We run efficient and profitable businesses. We measure our success by more than just profit maximisation.



Sustainable
We are mindful of our impact on the environment.



Accountable and transparent
We recognise our democratic accountability to our community.



Community Focused
We recognise our stewardship of community assets, held in trust for the community. We value diversity in our community and organisation.