The trusts our purpose mobile

Our Purpose

The Trusts is made up of the Portage Licensing Trust (PLT) and Waitākere Licensing Trust (WLT) which have been given a mandate by community vote to sell alcohol through licenced retail stores and hospitality venues.

The trusts our purpose 1

We exist to support our local community

Through our network of stores and venues, as well as our long-term investment portfolio, we are able to give our surplus profits to community organisations in our local area. We also work to provide employment and opportunity throughout West Auckland.


We operate 20 West Liquor and speciality Village Wine & Spirits stores, 4 franchised Liquorlands, 9 bars and the Quality Hotel Lincoln Green in West Auckland. Both the Portage and Waitākere Licensing Trusts run their management functions through West Auckland Trust Services Ltd (WATS). WATS houses functions such as resources, accounting, marketing and logistics, to streamline operations, reduce costs, and be more effective.

The trusts our purpose 2

The WATS Board of nine Directors govern the business and oversee the Senior Management team

Five of the Directors are independent with commercial experience and complement the four Directors who are appointed from the licensing trusts. Their role is to manage the financial performance of the business and governance.


The role of our elected members is to monitor business performance, ensure that we’ve delivered on our strategic objectives and financial targets and make decisions about the distribution of cash profits from our business operations, as well as meeting our obligations around responsible liquor sales.