Supporting West Auckland Businesses
2020 promises to be another exciting and busy year for the team at Central Park Henderson Business Association Inc. (CPHB) – proudly sponsored by The Trusts. Providing a voice for local businesses as well as support and advice continues to be CPHB’s main focus. However, the association is hoping their bid attempt for a business improvement district is successful so they can do even more. We checked in with CPHB’s Business Development Manager, Garry Bates, to find out more.
‘Covering businesses in Henderson, Central Park, Lincoln Road and The Concourse, we have over 200 paid members,’ explains Garry.
‘Members come from a broad range of sectors. We have representatives from banking and business services through to hospitality, retail and trade services plus everything in between.’
The association’s purpose is to encourage and promote local economic prosperity. And it does this in a number of ways including:
- Supporting businesses: alongside advice and support services, CPHB publishes a bimonthly magazine that keep members updated on news and events, as well as showcasing local businesses.
- Connecting businesses: in partnership with their events subsidiary, West Auckland Business Club, a number of networking events are held throughout the year. Always very popular, these informal networking events bring companies together, creating opportunities to do business. The Trusts is a proud sponsor of the Business After 5 networking events and is always pleased to support local businesses.
- Advocating for businesses: the association acts as one voice for local businesses. This means the association can effectively advocate for members to government at the local, regional and national level.
Business Improvement District
A key aim for the association this year is a successful application to create a business improvement district.
‘There are 48 of these districts in the region,’ explains Garry. ‘We are the only major business area in Auckland not to have one. And we believe the West is missing out.’
A business improvement district is a partnership where businesses in an area pay a small extra rate to support a range of projects, programmes and services that will benefit the local economy. Currently the association is run by a group of volunteers for the benefit of the wider business community. These volunteers also have their own jobs and businesses to run.
CPHB believes that a business improvement district will make a difference to the West Auckland business environment, boosting the local economy. And this would be good news for everyone out West.
The association’s application has been approved by Auckland Council and the outcome is expected at the end of March.
However, whatever happens with the application, it’s clear that CPHB will continue to work hard for the Central Park and Henderson business community.