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The Trusts Launch Good Choice Campaign

The Trusts are pleased to launch A Good Choice campaign to mark the rollout of new Super Liquor and Liquorland stores in The West.


Our retail stores are all changing to a franchise brand model in a move designed to boost consumer choice. The Trusts will retain ownership of the rebranded Liquorland and Super Liquor Stores, allowing us to continue to fund hundreds of local charities, sporting and community groups.


Organisations in The West are set to benefit from the launch of a Good Choice In-Store competition heralding the opening of the transformed retail outlets.



The contest kicks off at our new Super Liquor Westside store which is expected to open in late July. At each of our new stores, we will be giving away $1500 in total to two local community organisations. You can vote for either the Waitākere Bears Softball Club or Ranui School at Super Liquor Westside.


When you make a purchase in-store, you can choose which community organisation to support by casting your vote on the in-store posters. Each new outlet will run the competition for two weeks.


The Trusts have pre-selected the organisations from our previous funding rounds. The community group that nets the highest number of votes will win $1000 while the runner-up will receive $500. Check out The Trusts’ social media pages where the winning organisation will be announced.

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