
What Does the Change Mean for You?
For community organisations, the franchising of our stores into LiquorLand and Super Liquor is a significant step towards expanding and growing The Trusts. The Trusts' ultimate goal is to give back up to $5 million annually to community groups in critical need of financial support.
As a customer, you'll enjoy a wider range of choices in-store. Plus, you'll have access to the same pricing and promotions offered by LiquorLand or Super Liquor throughout New Zealand.
A Good Choice for Everyone!

Celebrating with $30k Giveaways
To celebrate the change and show our support for the community, we are inviting customers to participate in giving away an additional $30k in donations to local community groups and organisations.
Find out more instore.

Find Your New Local
Super Liquor Westside
264 Swanson Road, Henderson, Auckland 0612
Opening date: 19 July.
LiquorLand Cellar Court
2 Cellar Court, Westgate, Auckland 0614
Opening date: 26 July.
Click here to discover more newly transformed stores opening in The West!
Good Choice In-store Poll Results
We're thrilled to announce the winners and runners-up of The Trusts' Good Choice competition in our debut Super Liquor and LiquorLand stores. Your choice made a difference to your community!
Super Liquor Westside | ||
Rānui Primary School | $1000 | 81 votes |
Waitākere Bears Softball Club | $500 | 40 votes |
LiquorLand Cellar Court | ||
Massey Rugby Football Club | $1000 | 130 votes |
Waitākere Rebels Volleyball Club | $500 | 94 votes |
Super Liquor Central Park | ||
Waitākere City Netball Club | $1000 | 145 votes |
Waitākere City Rugby Club | $500 | 127 votes |

Super Liquor New Lynn West | ||
New Lynn School | $1000 | 59 votes |
New Lynn Stags Rugby League Club | $500 | 33 votes |
LiquorLand Swanson | ||
Bethells Beach Surf Life Saving Patrol | $1000 | 90 votes |
Waitemata Rugby Union Football & Sports Club | $500 | 19 votes |

Super Liquor Avondale | ||
Avondale College | $1000 | 158 votes |
West End Rowing Club | $500 | 132 votes |
LiquorLand Lincoln Green | ||
Barnardos Early Learning Centre, Henderson | $1000 | 31 votes |
Te Pai Park Tennis Club | $500 | 8 votes |
Super Liquor Glendene | ||
Waitemata Football Club | $1000 | 213 votes |
Bruce McLaren Intermediate | $500 | 203 votes |
Super Liquor Kelston | ||
Kelston Intermediate School | $1000 | 47 votes |
Kelston Primary School | $500 | 203 votes |
LiquorLand West Harbour | ||
Whenuapai School | $1000 | 125 votes |
Hobsonville School | $500 | 100 votes |
Super Liquor Red Hills | ||
Redhills Pony Club | $1000 | 67 votes |
Massey Amateur Swimming Club | $500 | 32 votes |
LiquorLand WestCity | ||
Waitākere Swimming Club | $1000 | 44 votes |
Waitākere Water Polo | $500 | 26 votes |
LiquorLand Glen Eden | ||
Glen Eden Bowling Club | $1000 | 42 Votes |
Waterhole Swim Club | $500 | 23 Votes |
Super Liquor Hobsonville | ||
Hobsonville Point Primary School | $1000 | 117 Votes |
Hobsonville Point Secondary School | $500 | 78 Votes |
LiquorLand Green Bay | ||
Green Bay Primary School | $1000 | 241 Votes |
Green Bay High School | $500 | 203 Votes |
Super Liquor Westgate | ||
West Harbour School | $1000 | 91 Votes |
Westbridge Specialist School | $500 | 58 Votes |
LiquorLand New Lynn Central | ||
Suburbs Rugby Football Club | $1000 | 131 Votes |
Lynn-Avon United A.F.C | $500 | 106 Votes |
Super Liquor All Seasons | ||
Flanshaw Road School | $1000 | 118 Votes |
Rutherford Primary School | $500 | 71 Votes |
LiquorLand Railside | ||
Henderson South School | $1000 | 125 Votes |
Sunnyvale Primary School | $500 | 97 Votes |
Super Liquor Royal Heights | ||
Royal Road School | $1000 | 87 Votes |
Massey Athletic Club | $500 | 39 Votes |