Babich is marking 100 years of winemaking by introducing its customers to 100 stories from those years: tales of passion and progress dating back to the winery’s founding, delivered in bite-size chunks online and at points of sale around the world. The campaign provides a rich backdrop to the company’s modern-day identity as a thriving exporter to more than 40 countries.
In 1910, Josip Babich, a 14 year old from Croatia, made the journey to New Zealand. Raised in grinding poverty, his only chance to improve his circumstances was by
emigrating to join his older brothers in the ‘New World’ where he would work in the Northland gum fields digging for Kauri gum. In 1912, he planted the first Babich
vineyard. Since then, Babich Wines has become an internationally awarded and respected brand.
“A love of wine and family. A vision for the future and to produce nothing but excellence. To share and to enjoy - but these gains can only come from honest hard work, a care for the land and a care for the people. These are the things, we at Babich Wines, will never lose sight of.”
In the early years and for many decades Babich Wines produced the fortified wines favoured by New Zealanders. Eventually these styles gave way to more sophisticated varietal wines which were introduced from 1960 as new vinifera plantings became available.
Until the 1970’s the company produced wines from the vineyards in Babich Road, Henderson Valley and from a few local growers in West Auckland.
Experts in stylish, refined wine with easy drinking appeal, Babich Wines have ridden out major industry changes almost every decade since the 1950s. Expanding from Henderson to Gisborne and Hawke’s Bay, and finally into Marlborough, (today the producer of 90 percent of its wine), Babich Wines has continued to go from strength to strength. In the last three years it has doubled its Marlborough land holdings and built a winery that can handle 5,000 tonnes of fruit.
100 years on, the Babich Wines family business has three generations of winemaking experience behind it, 11 vineyards in New Zealand’s finest wine regions and a passion for winemaking as a way of life.
As a pioneering family of West Auckland, they would like to celebrate this centenary by offering Babich customers the opportunity to have lunch with the Babich Family, a tour of the winery at Henderson valley and a private tasting with the winemakers.
When you purchase any bottle of Babich wine during February and March from West Liquor stores, you go into the draw to win this wonderful experience. Five winners will be drawn and each winner can invite someone to come along with them. Terms and conditions apply.