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August 4 is the day for the great Selaks Roast Day

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The increasingly popular Selaks Roast Day is back again this year, on Sunday 4 August, with chef Nici Wickes sharing her favourite menus and The Trusts is doing our part to help make Roast Day one of the signature events of West Auckland in mid-winter.

The wine company is putting a massive advertising and marketing push behind the idea that the great Kiwi roast is the very essence of traditional New Zealand cuisine and we should set aside at least one day a year, to celebrate it.

This year’s event is described as an exploration of roasts of the world, using a selection of recipes from celebrity chef and Roast Day Ambassador, Nici Wickes. These are available in a free eCookbook that can be downloaded from www.selaks.co.nz.

The Trusts agree that we should celebrate New Zealand favourite meal and six of The Trusts restaurants are making the great Kiwi roast the feature of their menu. Furthermore, we’re extending the campaign with great offers on Selaks wines. To whet the appetite (and to wet the palate) during the campaign, there will be wine tastings in-store from 19 July, while purchasers will get discounts on Selaks wines and an offer of a free glass of wine at our restaurants.

Selaks note that although the roast was originally quintessentially British, it soon became a treasured part of their own history in New Zealand, when their Croatian immigrant predecessors adopted the roast 79 years ago. The roast today, they believe is still close to the heart of New Zealanders and is finding new fans among a wide variety of new immigrants as they settle into becoming New Zealanders.